Unit One Globalization of Economy
Reading for Background Information
Reading for Understanding
The Perils of More Globalization
Reading for Communicative Tasks
Reading for More Information
Globalization under Fire
Reading for Business Tips
How to take your small business global

Unit Two Trade Protectionism
Reading for Background Information
Reading for Understanding
Osama’s Tire Tariff Draws Beijing’s Ire
China expresses deep concern over US trade protectionism
Reading for Communicative Tasks
Reading for More Information
China irks U.S. with computer security rules
Reading for Business Tips
Introduction to trade barriers

Unit Three Marketing
Reading for Background Information
Reading for Understanding
Dialing Into Mobile Marketing
Reading for Communicative Tasks
Reading for More Information
Pulling the Trigger on Trigger Marketing
Reading for Business Tips
Developing Your Marketing Mix

Unit Four E-Commerce
Reading for Background Information
Reading for Understanding
E-Commerce Companies Must Globalize to Thrive
Reading for Communicative Tasks
Reading for More Information
Why E-Business Is Now Everyone’s Business
Reading for Business Tips
E-commerce Tips for Small Businesses

Unit Five Business Ethics
Reading for Background Information
Reading for Understanding
Just good business
Reading for Communicative Tasks
Reading for More Information
Ethics Must Be Global, Not Local
Reading for Business Tips
Building Self-discipline

Unit Six Entrepreneurship
Reading for Background Information
Reading for Understanding
Magic formula
Reading for Communicative Tasks
Reading for More Information
The more the merrier
Reading for Business Tips
Top 5 tips to become a productive student entrepreneur
Unit Seven Banking
Reading for Background Information
Reading for Understanding
Bank closings top 100 for year; most failures since 1992
Reading for Communicative Tasks
Reading for More Information
A special report on international banking
Reading for Business Tips
Finance Investment ---- Safe Internet Banking

Unit Eight Cross-Cultural Business
Reading for Background Information
Reading for Understanding
The Strategy for Managing Across Cultures
Reading for Communicative Tasks
Reading for More Information
Cross-Cultural Differences
Reading for Business Tips
Ten Key Factors for MNC Success

Unit Nine Management and Administration
Reading for Background Information
Reading for Understanding
Forms of Business Organization
Reading for Communicative Tasks
Reading for More Information
The Best Leadership Is Good Management
Reading for Business Tips
Styles of Leadership
Reference Key for Exercises